Archive for the 'Introduction' Category

Feb 28 2008

What’s Marketing 2.0?

Published by under Introduction

Marketing 2.0 is a sub set marketing strategy that falls within the realm of modern business marketing plans. It’s a strategy that implements many electronic methods of capturing your audience in a modern society. Marketing 2.0 is a result of a paradigm shift in the way business is treated, as well as the way society captures its information.

This is not to say that traditional marketing methodologies don’t come into play when preparing your marketing plan. It’s a realization that needs to be played with the fundamentals or traditional marketing methods. A great fixation about Marketing 2.0 is that you can supplement this strategy in many of your traditional marketing channels.

Marketing 1.0 Marketing 2.0
Mass Snail Mailings Direct email campaign
Brochures Interactive tours
Cluterend content on your website Podcasting/Video Blogging
Dry and dull imagery Rich vibrant imagery

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Jan 14 2008

Why Marketing for Smart People?

Published by under Introduction

This blog is dedicated to hard-working professionals that strive to balance forward growth while continuing to achieve personal, educational, and employer goals.  One of the many positive things I learned in my MBA was that there is no right or wrong answer to success. Success is generated by your passion which motivates you to continue to learn, love, and express in your life, and in your career.  This blog is a series of experiences, recommendations and synopsis’s that many people in organizational leadership/management face. In this blog we will touch on topics like marketing for the Millennial generation (‘iGen”) and what characteristics to look out for. We will break down the details so that when you’re preparing your marketing plan you will have many essential details to work with.

The reasoning behind this blog is simple.  ”Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” In other words marketing is essential to any businesses forward growth.  This is why it’s important to do your due diligence and research multiple sources; so that when you’re ready to implement your marketing plan you’ll have piercingly clear information to work with.  We all don’t experience the same talents or motivation yet can learn principals from others experiences. From there you have the choice to manage your situation based on other situations.

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