Feb 28 2008

What’s Marketing 2.0?

Published by at 10:40 am under Introduction

Marketing 2.0 is a sub set marketing strategy that falls within the realm of modern business marketing plans. It’s a strategy that implements many electronic methods of capturing your audience in a modern society. Marketing 2.0 is a result of a paradigm shift in the way business is treated, as well as the way society captures its information.

This is not to say that traditional marketing methodologies don’t come into play when preparing your marketing plan. It’s a realization that needs to be played with the fundamentals or traditional marketing methods. A great fixation about Marketing 2.0 is that you can supplement this strategy in many of your traditional marketing channels.

Marketing 1.0 Marketing 2.0
Mass Snail Mailings Direct email campaign
Brochures Interactive tours
Cluterend content on your website Podcasting/Video Blogging
Dry and dull imagery Rich vibrant imagery

2 responses so far

2 Responses to “What’s Marketing 2.0?”

  1. Chris Tacketton 28 Feb 2008 at 11:37 am

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Chris Tackett

  2. John Collinson 15 Jul 2008 at 7:20 pm

    Great Article! You are defiantly stepping in a direction beyond the methodical marketing department and its a great help. I look forward to more valuable information as your site progresses.

    Thank you.

    John Collins
    Marketing Director

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