Jan 14 2008

Why Marketing for Smart People?

Published by at 1:08 pm under Introduction

This blog is dedicated to hard-working professionals that strive to balance forward growth while continuing to achieve personal, educational, and employer goals.  One of the many positive things I learned in my MBA was that there is no right or wrong answer to success. Success is generated by your passion which motivates you to continue to learn, love, and express in your life, and in your career.  This blog is a series of experiences, recommendations and synopsis’s that many people in organizational leadership/management face. In this blog we will touch on topics like marketing for the Millennial generation (‘iGen”) and what characteristics to look out for. We will break down the details so that when you’re preparing your marketing plan you will have many essential details to work with.

The reasoning behind this blog is simple.  ”Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” In other words marketing is essential to any businesses forward growth.  This is why it’s important to do your due diligence and research multiple sources; so that when you’re ready to implement your marketing plan you’ll have piercingly clear information to work with.  We all don’t experience the same talents or motivation yet can learn principals from others experiences. From there you have the choice to manage your situation based on other situations.

One response so far

One Response to “Why Marketing for Smart People?”

  1. Justinon 17 Jan 2008 at 8:30 pm

    Excellent vision! I enjoy your definition of marketing; it has a modern feel to it which applies to business practices today!

    I look forward to more posts as you start building upon what your vision states.



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